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ROKA Inc. Partners with Pacific Sports for Triathon Events

DALLAS, Texas. December 23, 2014 — ROKA Sports, Inc. is pleased to announce a multi-year sponsorship agreement with Pacific Sports, LLC, the producers of some of the longest running triathlon events in the United States including the Cleveland Triathlon (29 years), the Newport Beach Triathlon (38 years) as well as the Rose Bowl Half Marathon, Brooklyn 15k, Triathlon Eugene, Long Beach Triathlon, Herbalife Triathlon, and the U.S. Open Triathlon in Rockwall, TX.

Pacific Sports President, Jack Caress said, "We are excited to work with such an innovative and dynamic brand that is fully engaged in the sport of triathlon. ROKA’s commitment to the sport mirrors our desire to have a premier brand activating at our many events across the United States. We are proud to align ourselves with ROKA and really look forward to a long-term partnership."

Ryan Dolan, Vice President of Sales & Marketing at ROKA added, “Jack Caress and Pacific Sports have been putting on world-class events for a long time, and we are thrilled to have the opportunity to support such a well-respected organization. Over the course of our partnership, we look forward to interacting directly with the diverse set of athletes who participate in these events, from first-time triathletes to veteran, top-level professionals.”


Herbalife Challenge Has Pro Men Chasing the Pro Women
Sprint race format will see pro women start first with an 00:06:15 advantage

LOS ANGELES (Sept. 8) Pacific Sports and Herbalife today announced the Herbalife Challenge, a pro race that will match the women against the men in a handicap format that will award the first pro across the finish line with a $3,000 first place prize. The men-versus-women format will be at the Sprint distance and give the women pros a six minute, 15 seconds (06:15) head start over the men and the opportunity to say “catch us if you can!” Once the time differential has passed, the pro men will take off and try to beat "The Challenge" posed by the pro women.

The September 21 Herbalife Triathlon has a new course in the City of Torrance with a start and finish on Torrance Beach, the historic site of the Hollywood Riviera Beach Club (1931 -1958). The course is laid out in the ITU-style with multiple loops in each segment: swim, bike and run. The looping course gives spectators a great opportunity to see a lot of action, and Olympic, Sprint, Super Sprint, Youth and relays offer distances for all fitness levels and ages. As of Sept. 8, the race is almost sold out.

“With the new course, we thought it would be a great time to change things up for the pros,” said Jack Caress, Herbalife Triathlon race director. ”We’re offering the shorter sprint distance and the added challenge of the men trying to catch the women. The first person across the finish line – man or woman – wins the $3,000.”

Herbalife will be providing Challenge prize money of $8,000 in the following breakdown: 1st place = $3,000; 2nd place = $2,000; 3rd place = $1,000; 4th place = $800; 5th place = $650; and 6th place = $550.

For more information about the pro race, please click here.



Herbalife Triathlon Helps Get KIDS in the GAME
Kids involved in sports activities have less misconduct, better grades and fewer health issues

LOS ANGELES (August 11, 2014)  Pacific Sports and ACTIVE Network today announced the Herbalife Triathlon charity partner is KIDS in the GAME, a 501(c)(3) nonprofit organization focused on inspiring kids to thrive in life through sports. KIDS in the GAME provides financial assistance to help youth from low-income families of all abilities gain access to after school sports programs and physical education programs in schools. All funds donated to KIDS in the GAME through the Herbalife Triathlon will benefit Torrance youth who want to be involved in sports organizations like the Torrance-South Bay YMCA, but do not have the financial resources to do so. 

A $30 donation to KIDS in the GAME will support one Torrance low income child and get him/her involved in sports. “Our goal for the Herbalife Triathlon is to fund 300 local kids and get them involved in youth sports like basketball, football, soccer, gymnastics, volleyball and martial arts,” said Pacific Sports President Jack Caress. “All of these sports are provided by the Torrance-South Bay YMCA.” 

Data shows that youth who are involved in sports and physical activities are less likely to drop out of school, have less misconduct, less obesity and health issues, and have better academic performance. KIDS in the GAME data also shows that 62% of kids 13 to 16 don’t participate in sports because of financial constraints. The Herbalife Triathlon participants, and others who are interested, can help Torrance youth of all ages get in the game and thrive in life. KIDS in the GAME will track the effect of money contributed and provide a report on the results of kids’ sports activity. 

For more information about the Herbalife Triathlon KIDS in the GAME program, please click here or type in your browser. 

To contribute to KIDS in the GAME and help a Torrance youth participate in sports, please click here or type in your browser. 

Registration is open and the Herbalife Triathlon schedule includes the Saturday, Sept. 20 TriathlonLAB Fitness Expo at the Torrance Marriott South Bay, 3635 Fashion Way, with vendors, retailers, workshops and course talks, all of which are free to the public. Saturday is also late registration (if there are spots open) and mandatory packet pickup for competitors. Residents and employees of Torrance businesses who register using a Torrance address will receive a 10% discount on the entry fee. When residents/businesspersons register through ACTIVE they must use code TORR and the discount will be automatically calculated. Competition distances include Olympic, Sprint and Super Sprint, relays, two youth courses and a 5K running race. For the first year of the City of Torrance course the participant field will be limited to 1,500. 

Race day is Sunday, Sept. 21 with the start and finish lines, and Expo festival on Torrance Beach, part of the historic site that was the Hollywood Riviera Beach Club from 1931 to 1958. 

Follow Herbalife Triathlon on Facebook.



New Course Announcement

Herbalife Triathlon Moves to 21st Century Course
Registration opens July 1 for ITU-style course in City of Torrance

LOS ANGELES (June 24, 2014) ? Herbalife and Pacific Sports today unveiled the new 21st century Herbalife Triathlon course that is designed in a small footprint, looping International Triathlon Union (ITU)-style format. The course for the Sept. 21 race will be located entirely in the City of Torrance, which through multiple site surveys, has shown itself to be ideal for this type of course. The start and finish will be on Torrance Beach with the bike and run segments on city and residential streets, and in Miramar Park and the beachfront path.

“Torrance has proven to be a hidden gem on many levels,” said race director Jack Caress. “The beach is beautiful; the race course will be very spectator-friendly; and the Torrance city council and city staff already have exceeded expectations when it comes to their support in bringing this new course to fruition.”

The approved course will be similar to what is being used in ITU World Cup races and will be an urban model for both age group participants and international competitors. Competition distances will include Olympic, Sprint and Super Sprint, relays, two youth courses and a 5K running race. For the first year of the new course the participant field will be limited to 1,500.

“These are the types of events we want to bring to Torrance,” said Mayor Frank Scotto after the city council approved Pacific Sports’ permit for 2014. “We value opportunities that help us raise awareness about the City of Torrance, promote health and wellness to our residents and businesses, and provide a positive economic benefit for our local hotel, food/beverage and retail businesses.”

“We are delighted to be continuing our long association with this race and look forward to taking it to Torrance, close to our main California campus, housing more than 1,500 employees," said Rob Levy, executive vice president, worldwide sales and marketing, Herbalife. "The new location offers huge benefits for participants and spectators alike, and exciting opportunities for the future of this important event"

The City of Torrance and Pacific Sports are looking to the future and the possibility of an ITU World Cup event, which has never been held in the Los Angeles area, or an ITU World Championship event, which has only been held once in the United States, in Cleveland, produced by Pacific Sports. “We have had a preliminary discussion with the ITU about a potential event here,” said Caress. “The change from the old style point-to-point course to a closed loop course is part of our preparation to elevate talks about hosting an ITU event in Torrance.”

Registration opens on Tuesday, July 1 and the Herbalife Triathlon schedule includes the Saturday, Sept. 20 TriathlonLAB Health and Wellness Expo with vendors, retailers, workshops and course talks, all of which is free to the public. “It’s been great working with Pacific Sports and Torrance on the course, and the prospect of bringing an ITU event to the area is exciting,” said TriathlonLAB owner Lloyd Taylor. Taylor, who lives in the area, has been instrumental in the site selection and course design. “What a boost an ITU event could bring to the area businesses.”

Race day is Sunday, Sept. 21 with a finish line and Expo festival on Torrance Beach. Registration for the Herbalife Triathlon opens on July 1.

Follow Herbalife Triathlon on Facebook.



2013 Event Results Release

American Men Sweep Herbalife Triathlon L.A.
Women’s Podium is a United Nations - CZE, USA, NED

LOS ANGELES (Sept. 30, 2013) – The fourth time was the charm for American pro, 38-year-old Kevin Everett as he won the 14th annual Herbalife Triathlon Los Angeles Sunday in a time of 1:52:28. Everett, who said today’s bike performance was his secret weapon, came out of the water at Venice Beach more than a minute behind Americans William Jones and Dustin McLarty, but caught them 10 miles into the 24-mile bike segment, and maintained the lead during the 6.2 mile foot race through downtown L.A. Jones finished 2nd with a 1:53:58, and Sean Jefferson was 3rd with 1:54:46. McLarty was the men’s $500 swim preme winner with the fastest time of 19:01 for 0.9 miles.

“The bike was my weapon today,” said Everett. “And I’ve been working with a pedal coach to improve my efficiency and utilization of gears, and that’s been a big help. I was first into T-2 and I was running scared of the really strong college runners like Sean [Jefferson].” Jefferson’s 6.2 mile run time was 30:52 to Everett’s 32:59.

The women’s winner was Radka Vodickova from the Czech Republic with a 2:03:07, followed by American Heather Jackson, 2:04:12 and Yvonne van Vlerken from the Netherlands. Vodickova’s strength is the swim and she followed her race plan to get the biggest lead possible during that segment, and then hold off attacks from Jackson and van Vlerken on the bike and run courses.

“I was really worried about Heather [Jackson], and knew I needed to get the biggest lead possible in the swim, or she would run me down,” said Vodickova.  Jackson had the fastest bike and run times of the field with a 1:03:05 and 35:03 respectively. Vodickova clocked a 1:04:41 and 35:13 respectively; third fastest on the bike and second in the run.

Everett and Vodickova each earned $3,000 for their wins, and Vodickova added $500 as the women’s swim preme winner.

The Herbalife Triathlon Los Angeles had more than 2,700 professional, elite and recreational athletes who converged on Venice Beach for Sprint and Olympic distance triathlons, and a bike-only course, and in downtown for a 5K run.

The new SwimStream start process proved highly efficient and competitors were getting on their bikes more than 50 minutes faster than previous L.A. Triathlons when traditional wave starts were used. This opened streets faster than ever with surface streets open into downtown by 10:30 AM. Competitors were expressing their enthusiasm for the new process at the finish line and later on HTLA’s Facebook page. “Loved the new swim start!” said Kristy Noel Messer in a Facebook post. “I hope this is a feature at more triathlons in the future. Super laid back!”

The new start process allowed competitors to enter the water in “pace” groups in a continuous stream through an access point, with their time starting when they cross a timing mat. This is significantly different than the old wave starts where competitors were grouped at the start by age, gender and/or weigh category. The SwimStream start is similar to the start of many marathons, where runners are positioned at the start by their anticipated pace-by-mile.

Pacific Sports is planning to use the SwimStream starts at selected triathlons that it produces where the venue, course and the size of field are conducive to the new technique.  The swim segment, including the start, is often the most concerning to new and even seasoned triathletes.  Pacific Sports’ goal is to innovate the start procedures of its events and influence the industry as a whole to be more forward-thinking in bringing a more accessible and comfortable point of entry for triathletes.

Competitors in the Herbalife Triathlon Los Angeles came from 21 states and 17 countries to compete in the event that is called one of the Best Destination Triathlons in the country.

Men Pros

  1. Kevin Everett (USA) 1:52:28
  2. William Jones (USA) 1:53:58
  3. Sean Jefferson (USA) 1:54:46
  4. Chris Foster (USA) 1:54:47
  5. Andrew Russell (CAN) 1:57:05
  6. Dustin McLarty (USA) 1:58:02
  7. Mauro Cavanha (BRA) 2:03:59
  8. Jim Lubinski (USA) 2:04:38
  9. Andy Wibowo (IND) 2:10:15


  1. Radka Vodickova (CZE) 2:03:07
  2. Heather Jackson (USA) 2:04:12
  3. Yvonne van Vlerken (NED) 2:06:35
  4. Julie Ertel (USA) 2:10:41
  5. Daria Pletikapa (CRO) 2:12:50

 Complete results are available by clicking here.

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