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HERBALIFE Signs on as Official Fluid Replacement Sponsor Across All Pacific Sports LLC Properties
Author: Jan Fambro
LOS ANGELES, Calif. – March 12, 2013 – More than 25,000 participants in triathlon, cycling and running events produced by Pacific Sports LLC will now reach for Herbalife24 sports nutrition products while on the course. When they do, they’ll reap the benefits ofHerbalife’s expanded partnership with Pacific Sports, providing Herbalife24 HYDRATE to help maintain body fluid levels during and after competition, as well as access to Herbalife’s comprehensive sports nutrition line, Herbalife24. Herbalife is also the title sponsor of the Herbalife Triathlon Los Angeles produced by Pacific Sports, Sunday, October 13, 2013.
Under the four-year agreement, Herbalife will be named the official “Official Fluid Replacement” sponsor of Pacific Sports events and be granted category exclusivity in the brand’s product/service category.
“This is an exciting agreement and one which reflects our core brand value of healthy active living,” said, Tom Harms, Herbalife’s senior vice president, worldwide marketing. “Herbalife24 is sports nutrition for the 24 hour athlete, helping competitors train well, compete to the best of their abilities and restore their bodies after a heavy workout or event competition.”
Through a partnership with the Banned Substance Control Group, every batch of Herbalife24 products is analyzed for substances that are banned by organizations such as the International Olympic Committee (IOC), the United States Anti-Doping Agency (USADA), the National Collegiate Athletic Association (NCAA), the National Football League (NFL), and many other professional and amateur sports associations.
“This is an exciting development for us—we believe that this expanded partnership with Herbalife24 will greatly enhance our events, and benefit all of our triathletes, runners and cyclists, who rely so much on the hydration stations during races,” said Herbalife Triathlon LA Race Director Jack Caress. “The support of partners like Herbalife enables us to provide an incredible and healthful experience for our participants, and supports our theme of living an active lifestyle.”
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Herbalife Ltd. (NYSE:HLF) is a global nutrition company that sells weight-management, nutrition and personal care products intended to support a healthy lifestyle. Herbalife products are sold in more than 80 countries to and through a network of independent distributors. The company supports the Herbalife Family Foundation and its Casa Herbalife program to help bring good nutrition to children. Herbalife's website contains information about Herbalife, including financial and other information for investors athttp://ir.Herbalife.com. The company encourages investors to visit its website from time to time, as information is updated and new information is posted.
Herbalife knows that being an athlete is a lifestyle, and understands the needs of a 24-hour athlete. Herbalife24 products are formulated by Herbalife scientists, some of whom are elite athletes themselves. Each Herbalife24 product formula is based on the latest proven science and serves a specific nutritional purpose. Herbalife24 products contain only natural colors, flavors and sweeteners, and since they were developed with the professional athlete in mind, every batch of product produced is third-party tested for banned substances such as steroids.
About Pacific Sports LLC
Founded in 1983 and based in Orange, CA, Pacific Sports LLC is a premier sports consultation firm, specializing in event production, management, and corporate sports marketing development. Having produced more than 300 sports events in the United States, including the 1996 Triathlon World Championships and 12 U.S. Championships, Pacific Sports LLC is dedicated to helping participants in all its events live an active lifestyle through the creation, development and management of participant and endurance sports including those of running, swimming and cycling. The firm produces events around the world including the Herbalife Triathlon Los Angeles, L'Etape du California, Susan G. Komen Race for the Cure® LA County, Cleveland Triathlon, Triathlon Eugene (OR), Rose Bowl Half Marathon, the Long Beach Triathlon, the Brooklyn 15K and the inaugural CostumeCon 5K, to name a few. More information:www.pacificsportsllc.com.<< back to News